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Message From 40/40 Club:
The associations that exist between rap and Cristal were quoted by the managing director
of Cristal as seen with “Curiosity and serenity”. This means why are they drinking it?
And, there is no excitement on their part to target this market.
This gentleman was also quoted as saying, “we can’t forbid people from buying it, and
others would be delighted to have their business. This statement truly covers the fact that
Cristal (which is part of the M & D portfolio) if they could forbid the selling of their product
to the rap community they would and M&D is not pleased.
To add insult to the injury M&D called the business patronage by the rap community
“unwelcome attention”. These statements merit action from our community and must be
accepted as blatantly racist.
We must send our message loud and direct, we don’t buy products that are not targeted
at our market. This statement is not a single act of quiet racism this reflects M&D
employment practices, overall corporate climate and mission. It is time that Corporation’s
take full responsibility for their actions and prejudices.
The 40/40 Club recognizes these statements as offensive and is evoking sentiments of outrage
and protest by boycotting all M&D products. These conflicting messages will not remain silent
and hope you will support this cause.